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BLOND ABSOLU EMILY RATAJKOWSKI
REVEALS BLONDE HAIR
She did it! The iconic brunette Emily Ratajkowski went blonde. Going blonde is something Emily had been thinking about for a while, but she was concerned about the toll it could take on her hair. She finally took the leap with Kérastase and became part of the celebrities who went from brunette to blonde.
A full hair dye can be scary but after 3 years of strong collaboration, Emily trusts Kérastase. She was confident her newly bleached hair would be in great hands with our products.
What convinced her? Our Blond Absolu range, an ultra-violet healing hair care that preserves the bright look and bold spirit of all types of blondes. Blonding has not limits, as long as you have the right product to preserve the health of your hair.
GOING FROM BRUNETTE TO BLONDE WITHOUT DAMAGING HAIR
Bleaching requires a thorough hair care routine as it leaves hair vulnerable. Color fades and loses its unique tones. Rest assured, Blond Absolu the ultimate care for faux blonde hair deeply infused with concentrated Hyaluronic Acid and Edelweiss flower to heal and restore the fiber, has the adequate product range.
Sea salt, Chlorine, UV, pollution, sand … They are several factors that can damage your hair, weakened by the bleach, especially in the summertime. This range provides healing care for hair that is 97% stronger and 92% more hydrated, with instant color neutralizing for 8x more luminous blonde.
TIPS YOU SHOULD KNOW WHEN GOING BLONDE
Blonde is more than just a look, it is a statement. Johnny Ramirez, one of the most known hair colorist in Los Angeles, responsible for the most beautiful blondes give us his tips for a sun kissed, lived-in color blonde.
Discover Emrata’s Blond Absolu hair care routine
STEP 1: CLEANSE with anti-brassiness purple shampoo
The first step of the new routine of Emily is the Bain Ultra Violet shampoo. This purple shampoo for faux-blonde hair neutralizes brassiness and unwanted yellow tones. The ideal product for Emily to keep her new blond hair luminous and fresh!
STEP 2: TREAT with an intense fortifying conditioner
The second step of her hair care routine is Cicaflash, a super shot of care for her new hair with the restorative performance of a hair mask and the lightweight finish of a conditioner.
STEP 3 : TEXTURIZE with our Universal Healing Heat-Protecting Hair Serum
Finally, Emily is finishing her Kérastase Blond Absolu routine with hair primer Cicaplasme. A lavender-colored fortifying leave-in for faux-blonde hair with heat protection to deeply nourish, add extra softness and provide color stability.
Maybe you just realized that a successful hair transition to blonde becomes possible with the right hair products. Go ahead, don’t hesitate anymore, follow Emily and take the leap for a beautiful blond attitude this summer.
If now is the moment, check out this article to help you get ready to go blonde.
If you need a bit more time, don’t forget Kérastase will always be there to care for your hair.
bain-ultra-violet-purple-shampooPurple shampoo with Hyaluronic Acid neutralizes brassy hair.
bain-lumiere-shampooShampoo with Hyaluronic Acid for all blonde hair types.
cicaflash-conditionerConditioner with Hyaluronic Acid for all blonde hair types.
masque-ultra-violet-purple-hair-maskPurple hair mask with Hyaluronic Acid neutralizes brassy hair.
cicaplasme-hair-serumHeat protectant with Hyaluronic Acid for all blonde hair types.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.